We help governments, development partners, and businesses understand and improve how agrifood systems function — from production and markets to food businesses, diets, nutrition, and policy.
Our work combines economic and market analysis with systems thinking, private sector engagement, and applied research to identify where change is possible, who needs to act, and what interventions are likely to be viable in practice.
We analyse how agricultural and food markets function — the actors, incentives, relationships, costs, margins, constraints, and institutional conditions shaping performance. Our work includes value chain analysis, market systems diagnostics, actor and margin mapping, enterprise economics, demand assessment, market linkage analysis, and identification of commercially viable opportunities for producers and businesses.
We design and assess interventions that help producers, agribusinesses, and value chains respond to climate, market, and production risks. Our work spans climate-resilient production, access to finance and services, market linkages, technology adoption, and inclusive business models, with experience across livestock, dairy, horticulture, and other agricultural value chains.
We work with development partners and businesses to understand how commercial incentives can support wider development outcomes. This includes private sector mapping and engagement, business model analysis, partnership design, inclusive sourcing, enterprise development, investment and market assessments, and analysis of gender and inclusion within agribusiness operations and supply chains.
We support nutrition-sensitive and nutrition-specific programmes through research, economic analysis, programme design, and evaluation. Our work includes the economics and operational analysis of large-scale food fortification, workforce nutrition, maternal and child nutrition, school feeding, food environments, and analysis of how food systems influence access to affordable and nutritious diets.
We support clients to understand food security risks and translate evidence into programmes, policies, and investment priorities. Our work includes food security assessments, response analysis, programme and policy design, shock-responsive approaches, agricultural and food policy analysis, and evaluation of interventions intended to improve resilience, livelihoods, food security, and nutrition.
Agricultural value chain studies · Market systems assessments · Agribusiness and enterprise diagnostics · Market and demand assessments · Value chain competitiveness studies · Private sector mappings · Inclusive business assessments · Climate-resilient agriculture studies · Gender and social inclusion analysis in agrifood systems · Food security assessments · Nutrition programme evaluations · Food fortification economics and business cases · Workforce nutrition assessments · Agricultural policy studies · Food systems diagnostics · Programme design and feasibility studies · Investment and partnership assessments
Across these assignments, we look beyond individual projects or actors to understand the wider system — how incentives, institutions, markets, power, behaviour, and policy interact to shape outcomes.
An endline evaluation of GAIN's programme to commercialise biofortified zinc wheat in Pakistan, assessing achievement of objectives on adoption, market penetration, and nutritional reach. Mixed-methods design combining quantitative household and market survey data with qualitative research across the wheat value chain.
A market assessment of the agriculture sector in GB&C examining production systems, value chains, market linkages, and investment opportunities across key commodities. Commissioned by Accelerate Prosperity (AKDN) with EU funding to inform programme strategy, combining primary field research with value chain and market analysis. Praxsys served as Principal Investigator.
A sector study on the production and market potential of non-timber forest products in Gilgit-Baltistan and Chitral, covering high-value wild and medicinal products including sea buckthorn, wild cumin, morel, chilghoza, wild thyme, and other wild teas. The study assessed production systems, collection and processing practices, market channels, price dynamics, and the constraints limiting commercialisation at scale.
Product design research for ten women's agribusiness cooperatives under the GROW-Pak project, combining a supply-side cooperative assessment, demand-side market analysis, and a structured multi-criteria prioritisation to answer which value chains should be supported to raise incomes and create sustainable livelihood opportunities for women and youth. Fieldwork across all ten cooperatives informed a five-archetype strategic framework recommending apricot value-chain reform, dairy monetisation, and targeted vegetable development as the portfolio priorities.
A study tracing returnee migrants from GCC countries and Europe in Pakistan and analysing livelihood opportunities in agriculture and agriculture-related sectors. The assignment assessed the skills and assets returnees bring, the constraints they face on re-entry into the labour market, and where agricultural and agribusiness opportunities are viable at the household level.
A governance and strategy review of the SUN Business Network Pakistan examining the network's structure, membership engagement, decision-making arrangements, and strategic direction. Produced recommendations on governance reform and strategic priorities to strengthen the network's effectiveness as a platform for private sector engagement on nutrition.
Development of a three-year strategy and operational roadmap for the SUN Business Network in Myanmar, setting out strategic priorities, membership and engagement approaches, and an implementation plan for 2023–25. The assignment involved stakeholder consultations with network members, development partners, and government counterparts.
Design and delivery of a private sector matchmaking initiative for the SUN Business Network Myanmar, culminating in a partnership facilitation event in Yangon. The assignment identified partnership opportunities between private sector actors and nutrition programmes, supported relationship-building, and facilitated agreements that led to multiple active collaborations on nutrition. Work also included development of a food safety handbook for SMEs and delivery of training-of-trainers sessions to strengthen food safety practices in the sector.
Managing Partner — Agri-Food Systems
Noor Alam Khan leads Praxsys's agri-food systems practice with over 14 years of experience across market development, food fortification, workforce nutrition, private sector engagement, and food security programming. He holds an MS in Global Food and Agricultural Business from the University of Adelaide and has worked with GAIN, WFP, FAO, and USAID-funded programmes across South Asia.
For practice enquiries: contact@praxsysassociates.com
We work with governments, donors, INGOs, and foundations on long-form research, evaluation, and program design. Tell us about the problem.