
Our Team
Dedication. Expertise. Passion.
Our team is composed of highly motivated and talented individuals who are passionate about their work and dedicated to achieving success. We have a wide range of skills and expertise, from creative problem-solving to technical know-how. Our team is also highly collaborative, with members working together to come up with innovative solutions to difficult problems. We are also very organized and efficient, able to quickly and effectively execute projects. Finally, we have a strong commitment to customer service, ensuring that our clients are always satisfied with the results.
Rubaina Asad
Head of Consumer Insights and Strategy
Rubina holds an MBA in Marketing and boasts over 13 years of expertise in consumer market research and marketing strategies. Her extensive experience includes working with national and multinational companies, providing valuable market insights, and formulating strategies for the successful commercialization and scaling of FMCG products.
Noor Alam Khan
Partner, Head of Markets, Trade and Sustainability
With an MBA, Project Management Coursework, and an MS in Global Food and Agricultural Business, Noor bring over 12 years of experience in leveraging markets and private sector to achieve sustainable development goals. His expertise lies in inclusive economic development, sustainable trade, zero hunger, and climate action.